top of page

Privacy Policy

Solo Proprietor Irina Tryastsina, owner of Día Feliz Kids Shop, considers the privacy and security of user information an integral component of the services offered at the website (hereinafter referred to as the “Website”). The following information explains how Día Feliz Kids Shop collects and uses information obtained from users in connection with services available at the Website.

What this Policy Covers

This Privacy Policy covers Día Feliz Kids Shop’s treatment of personal information that gathers when you are on the Website. This policy does not apply to the practices of companies that Día Feliz Kids Shop does not own or control, or to individuals that Día Feliz Kids Shop does not employ or manage.

Personal Information Collected & How We Use It

In order to provide you with a friendly, customized, and efficient experience, we collect personal information of several types from our customers. Please note that the Website is not intended for use by children under the age of 13, and we do not knowingly collect personal information from children under the age of 13.

Information You Provide to Us

We receive and store any information you enter on the Website or provide to us in any other way. Día Feliz Kids Shop uses the information you provide to us in order to improve the quality of the Website, in certain instances, provide you with customized content according to your preferences, fulfill your requests for Día Feliz Kids Shop’s products or services, and send you information about Día Feliz Kids Shop and its products and services.

At your election you may choose to stop receiving future electronic communications from Día Feliz Kids Shop and/or our partners using the “Unsubscribe” link in a received email message.

Cookies and Other Technology

Like many sites, the Website employs cookies and web beacons to speed your navigation of the Website, recognize you and your access privileges, and track your Website usage.

  • Cookies are pieces of information that a website transfers to your computer's hard disk to enable saving of your Website preferences, and other record-keeping purposes. Cookies in and of themselves do not personally identify users, although they do identify a user's computer. We do not combine personal information you provide to us with information collected through cookies. Most web browsers can be set to refuse cookies, although this may cause certain features of our Website to cease functioning properly. The “help” portion of the toolbar on the majority of browsers will direct you on how to prevent your browser from accepting new cookies, how to command the browser to tell you when you receive a new cookie, or how to fully disable cookies.

  • Web beacons assist in delivering cookies and help us determine whether a web page on this Website has been viewed and, if so, how many times. For example, any electronic image on this Website, such as an ad banner, can function as a web beacon.

  • Log Files. When you visit the Website, web servers collect information "traffic data" (such as, for example, time and date, the address of the website from which you entered the Website) about your visit, which is stored as anonymous, aggregate data. Collecting such data may entail the use of IP addresses or other numeric codes used to identify a computer. Día Feliz Kids Shop uses "traffic data" to help diagnose problems with its server, analyze trends and administer the Website. Your IP address is not linked to personally identifiable information but is used to gather broad demographic data and to monitor statistics to improve our services. Día Feliz Kids Shop may also use your IP address to help diagnose problems with its server. IP addresses are also used to provide an audit trail in the case of any attempted illegal or unauthorized use of the Website.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Sharing of Information

We will not share your personal information with other individuals or non-affiliated companies except in the following circumstances:


We share your personal Information with our partners to help us use your Personal Information, as described above. For example, we use platform to power our online store - you can read more about how uses your personal Information here:

We also use Google Analytics to help us understand how our customers use the Website – you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page:

You can opt out of the following targeted advertising by clicking the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal:

Protection of Día Feliz Kids Shop and Others

Día Feliz Kids Shop may disclose personally identifiable data if it is required to do so by law or if Día Feliz Kids Shop has a good faith belief that such action is necessary to conform to applicable laws or comply with any legal, regulatory or similar requirement or investigation, to protect or defend the rights or property of Día Feliz Kids Shop or another user or to enforce the Terms of Use (

Business Transfers

Día Feliz Kids Shop may transfer personally identifiable information to any successor to all or substantially all of its business or assets.


Día Feliz Kids Shop may share aggregated usage and demographic information collected via the Website. However, no personally identifiable information will be included in these aggregations.


We employ other companies and people to perform tasks on our behalf and need to share your information with them to provide products or services to you. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, processing credit card payments, and providing customer service.


The website incorporates physical, electronic, and administrative procedures to safeguard the confidentiality of your personal information, including Secure Sockets Layer ("SSL") for all financial transactions we process. We use SSL encryption to protect your personal information online. Information collected by Día Feliz Kids Shop is stored in secure operating environments that are not made generally available to the public. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, Día Feliz Kids Shop cannot ensure the security of any information you provide, and you do so at your own risk. Once Día Feliz Kids Shop receives your transmission, we will make reasonable efforts and comply with industry practices to ensure its security on its systems.

Your Privacy Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the feedback form

Additionally, if you are a European resident, note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.

Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Californian residents kindly note that as being a small business and have less than 20 employees we are exempt from the provisions of the California Civil Code Section 1798.83, such as requesting certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. However, if you have any questions about sharing of information, please feel free to contact us using the feedback form

Third Party Sites

The Website may permit you to link to other websites on the Internet, and other websites may contain links to the Website. These other websites are not under Día Feliz Kids Shop’s control. The privacy and security practices of websites linked to or from the Website are not covered by this Privacy Policy, and Día Feliz Kids Shop is not responsible for the privacy or security practices or the content of such websites.


Día Feliz Kids Shop reserves the right to change or update this Privacy Policy at any time by posting a notice at the Website. Last update was made on December 6, 2020.

Contact us

If you have any questions regarding this Privacy Policy or the Website, please contact us using the feedback form

bottom of page